Exit Planning Services

Why Most Businesses Don’t Actually Sell

What’s the primary reason that 80% of small businesses on the market don’t sell?

Owner dependence.

You read that right. Most successful businesses do not sell because the owner is too personally intertwined with the small business.

Learn about owner dependence and the other 7 main drivers of business value in The Owner’s Metric ebook.

What’s in Your Toolbox?

You’ve poured time, money, and energy into growing a thriving business. But the strategies that worked early on will not sustain your business forever. You need a new set of tools.

Although earnings matter, many small business owners overlook the other half of the equation—the Market Multiple. This multiplier, based on industry trends, has a direct impact on your business’s valuation. You can influence this multiple through four key intangible assets:

  • Amazing Team (aka human capital)

  • Loyal Customers

  • Dependable Operations

  • Awesome Company Culture

Schedule Your Free Growth Strategy Session

Ready to explore how strategic exit planning can help your family experience true financial freedom? Deb Meyer, a Certified Exit Planning Advisor and owner of WorthyNest®, is dedicated to helping small business owners like you increase the value of the business, craft a seamless exit strategy, and achieve family financial goals.

Let’s connect for a free growth strategy session. In this no-obligation call, we’ll dive into your business goals, identify potential growth areas, and explore ways to build a resilient business primed for a successful transition—whether planning to sell, pass it to family, or simply future-proof.

Schedule your session today and maximize the full value of your business!

Ready to Dive Deeper?

Beyond our one-on-one growth strategy session, we offer valuable resources to help you build a strong exit plan on your own terms. Download one or both of these free guides today:

  • Owner’s Metric: Discover the key metrics that drive your business’s transferable value. This guide breaks down essential performance indicators and provides practical tips to help you maximize your business's worth, even before starting formal exit planning.

  • The Rainmaker's Dilemma: Are you the primary driver of sales and client relationships in your business? This ebook addresses how to shift from being indispensable to creating a self-sustaining company that thrives without your constant involvement—crucial for a smooth and profitable exit.